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Designers are giving good-old comfortable denim a decidedly glamorous look. From our all-American favorite Wrangler, to the runways of London, Paris and New York, Denim is this year's rage... and styled appropriately for the rodeo, the beach or the chicest evening event.

Women across the country will be stepping out in style this fall with the new Boot cut jean from Wrangler. It's perfect for those of us who love that traditional western styling, but want a sexy, up-to-date fit! It's a fashionistas dream at $36! Find it at

If you like your blue jeans on the trendy side, then look no further than Liz Claiborne, the working girl's favorite designer. For shopping, boating, or whatever, these relaxed fitting cotton denim cropped pants are perfect. So's the price at $59! Widely available, including Dillard's.


With West Coast flair, Allen Schwartz at ABS has come up with a classic denim style with an edge. Pants trimmed in beads, and leather thongs, or ribbons and sequins, are pretty hip-py, and very cool at $180. Find it at Saks Fifth Avenue, Neiman Marcus. Check it out at

Wunderkind and acknowledged inventor of the infamous Grunge of the early 90's, Marc Jacobs has come a very long way. He's now artistic director of the very ungrungy luxury goods manufacturer Louis Vuitton. As he says, "It could be that these rapidly changing, confusing times have in some strange way made the consistent aspect of classic clothing seem comforting". And what's more comforting than denim look, Marc Jacobs style. Denim Jacket ($770) shown here with calfskin skirt. Denim dress ($1100). Available at Bergdorf Goodman, NY.


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  Don't we just love the idea that Paul and Linda McCartney's daughter Stella is a star in her own right, at Chloe, no less, and all the rage at this year's Fall Fashion Week in Paris! She riveted her audience with boot-cut silk jeans that had yellow or red piping running down the sides, and by pairing sequined kimonos and velvet period jackets with dungarees. But she caught our eye with this smashing silk denim skirt ($810) worn with tall boots, and this fabulous denim corset that cannot be ignored ($1250). Available through Chloe: 212 717 8220.

In New York, High Society meets Rock & Roll at Michael Kors. This season is about contradictions and extreme combinations, such as denim and cashmere, black leather with the softest jersey. "People today want everything! To be tall and thin, be in style, have it be comfortable," he says. To get that look, you can pair this denim coat ($1495) and a pair of jeans ($595) and feel, well, just delicious. Available at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue.


In London, Hussein Chalayan cut classic dark-rinsed denim with sharp, asymetrical lines, but our fave rave by far was his trademark body-skimming shift with a faux denim jacket. ($575 - if you can find it! Good luck.) / Issue 1 - September 4060
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