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Once again, Hard Rock International is turning the traditionally orange and black month of October into PINKTOBER.

The restaurant and hotel chain, most synonymous with its music memorabilia-bedecked eateries, kicked off its 12th annual, month-long campaign against breast cancer on September 27th by presenting multi-platinum recording artist and breast cancer survivor Melissa Etheridge with a star on the Hollywood Walk of Fame.

Melissa Etheridge receiving a star in the Walk of Fame

"I'm honored and thrilled to be receiving a star on the Hollywood Walk of Fame, and it's an added bonus that I'm able to share this with my Hard Rock family," said Etheridge, who is also the "Artist Ambassador" for the campaign. "Hard Rock's PINKTOBER program has given me a platform to share my message of hope and to educate people around the world about this life-altering disease."

This year’s event will also feature colorful TV personality Kelli Osbourne, who kicked off Hard Rock Hotels and Casinos’ portion of the campaign, “Get Into Bed For A Cause,” at the Hard Rock Hotel San Diego.

"As someone whose family has been touched by cancer, I appreciate the chance to participate with Hard Rock Hotels on its PINKTOBER campaign," said Osbourne.  "This is an important cause that affects women everywhere, and I'm proud to help make a difference."

Pinktober Guitar PinThe campaign, which was started in 2000 as an effort to raise both breast cancer awareness and funds for breast cancer research, works in conjunction with The Breast Cancer Research Foundation (BCRF) and The Caron Keating Foundation. “Get Into Bed For A Cause” invites guests to stay in select Pink Sheet Rooms in participating Hard Rock Hotels, and includes pink robes and commemorative PINKTOBER pins. Twenty-five percent of room revenues will be donated to BCRF and related charities worldwide.

Support can also be given through the purchase of limited edition PINKTOBER merchandise, including the commemorative pin, which is a wearable replica of Etheridge’s custom Ovation guitar, and an assortment of apparel. Seventy-five percent of all pin sales and 15% of all apparel sales will be donated to BCRF and the Carol Keating Foundation (UK only).

Hard Rock will be hosting an array of events, including star-studded pink carpet soirees and a slew of high-energy concerts. To find out more, visit

Other Ways to Show Support during Breast Cancer Awareness Month

Ralph Lauren Pink Pony
Designer Ralph Lauren created The Pink Pony Fund as a way to reduce disparities in cancer care in medically underserved communities and ensure that treatment is available at an earlier, more curable stage. Ten percent of the proceeds from Pink Pony products will be donated to the fund.

Pinktober shirtNFL: A Crucial Catch
NFL and The American Cancer Society have teamed up for the past three years for “A Crucial Catch.” NFL players and coaches will don pink apparel throughout the month of October in an effort to raise breast cancer awareness and encourage annual screenings, especially among women over the age of 40. At the end of the month, these items, along with special game day balls and pink coins, will be auctioned off with all proceeds benefiting the American Cancer Society. You can also support by purchasing pink apparel at

Butter Bell Pastel Pink Crock
In honor of Breast Cancer Awareness Month, Butter Bell ( created a Pastel Pink Crock.  Ten percent of the proceeds from the crock will be donated to the Living Beyond Breast Cancer Foundation (LBBC). The LBBC is a national education and support organization that helps women with breast cancer live long, healthy lives.  Their programs and services make a huge difference, especially for those who have little financial means or family support.

Piggy Paint: Fight Breast Cancer Pack
Piggy Paint (, a line of non-toxic, odorless, kid-friendly nail polish, has a “Fight Breast Cancer Pack.”  It contains two polishes (Forever Fancy and Angel Kisses) in a cute pink pail with 10% of the proceeds going to Susan G. Komen for the Cure.

Think Pink Wine Gift Basket from
Send someone special fighting breast cancer a gourmet gift basket. Available exclusively from, the three baskets to choose from are the Think Pink Wine Gift Basket, Someone Special White Wine Gift Basket, and Wonderful White Wine Gift Basket.

Pink Ribbon Army will donate $25,000 dollars to the Mayo Clinic for breast cancer research if they garner 1,000,000 fans on their Facebook page. Already, 203,000 users have joined “The Pink Ribbon Army.” Members will receive a free Pink RibbonWomen For The Cure PINKFEST pin for joining, and a free Pink Ribbon bracelet when they recruit ten of their friends.

Here’s another PINKTOBER event!

Women Rock for the Cure is teaming up with Hard Rock International and Hard Rock Café in Nashville, Tennessee to celebrate PINKFEST 2011 Sunday, October 16th. The event will feature 10 female singers and bands sporting new fall fashion from designer Betsey Johnson. There will also be auction of artwork done by Nashville pop artist Jon Buko. All proceeds go to Women Rock for the Cure. For more information, visit or / Issue 127 - September 9805
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