You know the moment! The moment when you reach your pool or beachside destination, remove your towel and reveal a minimally clothed version of yourself to a crowd of complete strangers. And maybe you’re constantly worried about frightening small children with an unintended glimpse of flabby flesh, instead of relaxing and enjoying the sun and sand. So if you’re dreading summer’s skimpy swimwear, have no fear, SPANX swimsuits are here!
Available in over 20 different styles, SPANX offers their famous flattering fit and tummy control in stylish swimsuits that follow the current trends. With details like metallic hardware, draped belts, lace panels and figure enhancing ruching, and colors like neutral pewter, vivid berry and classic twilight blue and black, Spanx.com visitors can choose from the many different features the swimsuits offer. How about underwire, shelf bra, adjustable straps, black, prints & colors, or removable cups. Or, by category: one-pieces, separates, skirts & dresses and cover ups.
To celebrate the launch of the SPANX 2012 swimsuit collection, a handful of very brave women stepped up to participate in the SPANX Real Women Swim Makeovers. The daring dames modeled their old swimsuits in front of the camera, and then SPANX stylists picked out pieces that better suited their body types. The results proved to be miraculous; baby bulge? Gone! Droopy chest effect? Adios. SPANX suits hugged in all the right places, smoothing out imperfections from bust to butt.
Tammie, a fashionista and frequent poolside party goer, was looking for something to give her more support and eliminate bulging at the thighs. After putting on the SPANX Halter Swim Dress in Twilight ($188), she felt like a whole new woman. “With my SPANX swimsuit, I feel very confident… I don’t feel like if I move in a certain way or if I dive in the pool something’s going to fall out. I love my SPANX swimsuit because of the retro style. It makes me feel confident. It makes me feel sexy. It makes me feel like I could do anything in this swimsuit,” she said.
Julie, an on-the-go mom looking for a conservative yet fashion-forward suit, was delighted to find one with the perfect length to camouflage her lumps and bumps. Her winning combination consisted of the Long and Lean Ruffle Tankini Top ($128) with Skirtini Bottom ($98). She confessed, “Before having a child, I probably never would have even looked at a swimsuit with a skirt. With my old bathing suit, I felt like I didn’t have any tummy control but now that doesn’t seem to be a problem for me. This suit is perfect!”
Take your own SPANX suit for a risk-free test drive with free shipping and returns. Separates and one pieces range in price from $78 to $198 and are available at Spanx.com and at select retailers including Saks Fifth Avenue, Dillard’s, Bloomingdale’s, Neimanmarcus.com, and Lordandtaylor.com.