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The wedding dress is said to be the most important part of a wedding. Brides search the world for that perfect dress. From ballgowns to long mermaid trains, every dress is unique for the inimitable bride-to-be. Luckily for one future bride, finding a dress that truly stands out won’t be as difficult as it once was, thanks to Donna Gensler’s Toilet Paper Wedding Dress. Donna Pope Vincler of Brentwood, TN was crowned the first place winner of $10,000 for the Eleventh Annual Toilet Paper Wedding Dress Contest presented by Cheap Chic Weddings, and partner Charmin (yes, the toilet paper creator) on June 17th. This year marks the fifth time Charmin has partnered in the contest. But his year, for the first time in contest history, the Grand Prize winning dress will be made into a ready-to-wear wedding gown, by the talented stylists at Kleinfeld Bridal!  

WinnersThe winners were announced at an event hosted by Kleinfeld in New York City. Dresses were judged on creativity, originality, beauty, workmanship and the use of toilet paper. Celebrity judge Mikie Russo, star of FYI Network’s Mikie Saves the Date and Wedding Planner to the stars, helped with the final judging in Manhattan. Mara Urshel, co-owner of Kleinfeld, was also on hand as VIP judge.

Based on a popular bridal shower game,, a money-saving website for brides-to-be, began the annual contest 11 years ago. Designers crafted dresses and corresponding headpieces, using nothing but Charmin toilet paper, tape, glue and/or a needle and thread (entrants were allowed to sew as well). Designers used between two and 40 rolls of Charmin Basic, Charmin Ultra Soft, Charmin Ultra Strong and even a vintage Charmin product from the 1970s. 

Donna Gensler and Mimoza Harska“This contest has grown immensely over the last ten years and we are always in awe of the beautiful gowns that are created by the contestants,” says Susan Bain, Cheap Chic Weddings Co-Founder. “We specialize in making weddings chic on a budget, but these designs often surpass even our imaginations!” 

Carol Touchstone and Ronaldo D. CruzAfter $10,000 grand prize winner Donna Gensler came Mimoza Haska from Surfside Beach, SC in 2nd place for $5,000, and Carol Touchstone from Ft. Lauderdale, FL for a 3rd place winning of $2,500. Ronaldo D. Cruz also won fan favorite. “The top dresses this year showed incredible attention to detail,” said Laura Gawne. Susan Bain added, “We are continually amazed by the talent our contestants display!” 

For more information on this contest, participation for next year or more about past contests, visit
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