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The Mary Kay® brand has always been devoted to empowering women through their makeup line. But more importantly, they have always focused on social issues that face women today, and they play a large philanthropic role in the prevention of domestic violence against women and children.

Mary Kay recently had a kick-off for its second annual “A Kiss for Country” campaign, which is co-sponsored by the Country Music Association. Mary Kay asked for the puckers of some of the top country artists today, including Reba McEntire, Martina McBride, Wynonna, and most recently, Jewel, whose new country album “Perfectly Clear” was released in June and debuted at number one on the Billboard country charts.

In addition to kicking off this campaign, Mary Kay and Jewel teamed up to do some sprucing up at the Morning Star Sanctuary, a domestic violence shelter for women and children in the Nashville area. The Morning Star Sanctuary has housed many women and children over the years, offering a safe haven and support for women who are trying to rebuild their lives. Morning Star volunteer Jennifer Davis described the goal of the Sanctuary, “Not only does it provide women immediate shelter when they first leave their abuser, but it also includes mentoring and transitional housing to help the women learn to be independent, making it less likely that they return to their abuser, and therefore breaking the cycle of domestic violence.”

Jewel has become the new spokeswoman for Mary Kay’s initiative to help domestic violence shelters nationally, and she gladly puckered up on a Mary Kay “Kiss Card” that will be autographed and auctioned off. All proceeds will be benefiting the Mary Kay Ash Charitable Foundation’s goal of eradicating domestic violence. Jewel is the perfect spokeswoman for Mary Kay’s initiative because she understands what it’s like to be a woman seeking better circumstances. She's happy to be part of a program with such a great focus on making social change. Jewel noted, “[Domestic violence is] a topic that’s close to my heart. I was homeless for a year and saw first hand how sometimes the streets can be safer than what's at home."
Since 2000, Mary Kay along with their Mary Kay Ash Charitable Foundation has donated $12 million to domestic violence shelters nationwide, and Nashville was glad to receive the support for one of its very own shelters. Morning Star Sanctuary has been kept at a confidential location in order to protect its occupants, and along with counseling, a court advocacy assistance program, and a community outreach mentoring program, the Sanctuary also offers a twenty-four hour crisis call hotline, which received more than 1,000 calls in 2007. (Hotline # is 615 860 0003)

“I hope that our efforts at the Morning Star Sanctuary coupled with what Mary Kay is doing on a national level through the powerful A Kiss for Country program can make a difference in the lives of those affected by domestic violence,” Jewel concluded. “I’m thrilled to be a part of this campaign because domestic violence gets passed through generations, and the only way to stop it is to bring attention to the cause.” / Issue 92 - September 2018
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